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About BODW

Business of Design Week (BODW)

First hosted by the Hong Kong Design Centre (HKDC) in 2002, Business of Design Week (BODW) remains an inspiring must-attend ideas exchange platform for Asia's most innovative thinkers and business leaders.

Now in its 9th year, BODW continues to inspire valuable dialogue through an unrivalled blend of forums, seminars, exhibitions and outreach programmes for designers, business leaders, educators, SMEs and the public to exchange ideas and address a wide array of 21st century challenges.

If you want to stay on top of cutting edge opportunities in design, technology and brand management, this is one event you won't want to miss!

What's New at BODW 2011?

This year, we are partnering with Germany. With the slogan "Brand New Germany", Germany will take the stage as a nation of innovative design and attractive brands, together with an unparalleled line-up of the 'Who's Who' of luminaries in design and innovation industries around the globe, to create a powerful impression on the highly-competitive Asian scene.

In addition to the existing programme, we bring in inspiring ideas exchange on the latest multimedia, social media and technology as well as the innovation in automotive design. This year's BODW is expected to be the most impressive yet, with a host of incredible speakers, participants from all industries and corners of the globe, and discussions to inspire.

Who Should Attend?

  • Champions and connoisseurs of design
  • Start-ups and SMEs looking for inspiration
  • Entrepreneurs, innovators, highly-motivated business leaders
  • CEOs and senior management interested in unleashing the power of design
  • Policy makers and influencers, trade association leaders
  • Academics and design educators
  • Students and all creative individuals