| Date :
|
30 November 2011 (Wednesday)
|
| Time :
|
09:00 - 13:00
|
| Venue :
|
S421, Hong Kong Convention and Exhibition Centre
|
| Organiser :
|
Hong Kong Design Centre
|
The Brand Asia Conference 2011 is a concurrent event of the Business of Design Week (BODW) organised by Hong Kong Design Centre. The conference brings together world-class brand management experts from academic and business sectors to share cutting-edge knowledge in brand management and innovation.
In order to strengthen the brand-building capability in Asia, the conference is intended to help participants to learn about the diverse methods of building, growing and sustaining a brand over time - especially in response to demographic, geographic, and macroeconomic changes.
This year’s theme is “Brand Management in Asia”. The specific topic areas that will be covered by our academic and industry keynote speakers include "Renowned Brand Moves East", "Luxury Goods: Asia Pacific versus China", “From Issue Management to Brand Management in Asia”, “From Research to Brand Management in China", and “The Future Development of Asia Market and China Market”.
|
| Programme Schedule |
|
BrandAsia Conference 30/11 [Wed]
Simultaneous interpretation in English, Putonghua and Cantonese will be available.
The information is subject to change without prior notice.
|
|
| Brand Management in Asia |
|
|
|
Moderator: Simon Tye, Ipsos Hong Kong, France
Plenary Session
|
|
| 0940-1010 |
|
Renowned Brand Moves East
Phil McAveety, Starwood Hotels and Resorts Worldwide, Inc., USA
Case Study Session
|
|
| 1010-1100 |
|
Luxury Goods – Asia Pacific versus China
David Au, Trinity Limited, Hong Kong
Ben Yiu, Sole distributor of bulthaup (China, HK & SG ), Hong Kong
|
|
| 1100-1115 |
|
Networking Break
Thematic Session
|
|
| 1115-1205 |
|
From Issue Management to Brand Management in Asia
Jean-Michel Dumont, Ruder Finn Asia Limited, USA
From Research to Brand Management in China
Simon Tye, Ipsos Hong Kong, France
Panel Discussion Session
|
|
| 1205-1255 |
|
The Future Development of Asia Market and China Market
|
Click Here for Registration
Return to Programme Schedule
|
